Sample Programs: Lead Generation
Here is a sample of a lead generation program we recently executed for an advertiser.
Drive sales leads among Federal and State & Local IT Managers
Program Element 1: Government Voice Webcasts
Developed a ‘series’ of 3 webcasts spread across a 12 week time-frame with a ‘Cloud Computing’ theme. Each webcast examined a particular angle on the technology – Security, Efficiency, How to buy. These webcasts were developed in conjunction with the GCN editorial team and featured a government speaker for each session identified and secured by our team.
This turnkey program included GCN online and print advertising components which amplified the visibility of the program.
Program Element 2: Digital Dialogue Add-on component (print)
Once the last webcast in the series was completed, the advertiser sustained the awareness generated by the series of ‘Cloud Computing’ webcasts by choosing to run a 4-page print Digital Dialogue within the pages of GCN. The print piece was written by a member of the GCN marketing services editorial team and featured the highlights of the webcast series.
Program Element 3: Partner Microsite (online only)
The advertiser also ran a customized microsite further pushing their lead generation efforts. Offering their unique whitepapers and a case study as downloadable assets, they were able to identify the most qualified leads through repeated asset downloads.
By leveraging their own assets, they felt this turnkey program gave them a cost-effective advantage with regard to engaging and educating the Public Sector IT market.
- 600+ government IT leads produced for total webcast series.
- 7% sales conversion rate increase across prospects who attended more than one webcast in the series.
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